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Cropwise-Syngenta Website

Cropwise project website prototype

Role: UI/UX designer

Time: 2 months

Tools: Adobe XD, Zeplin, Miro, Jira, Optimal workshop

Overview

Syngenta a provider of agricultural science and technology has a requirement to create a web interface useful to train the employees about the benefits of using the new Cropwise app with field information, statistics, and leading the teams among other information. The goal was to create a clear and minimalistic web with easy-to-find and understand information that could help the employees to get ready to use the Cropwise app.

Context

The Cropwise app was created thinking about the field work on the countryside, but inside the company, employees didn't have clear information and documentation about how to use the new app. My Team created with the Syngenta Cropwise web an easy way to recognize the app main functions and how to use correctly the new tools.

Research

  • Stakeholders workshop (Syngenta employees, agricultural and biosystems engineering)

  • Benchmarking with similar Syngenta websites and tech training tools

  • Contextual inquiry inside and outside the company, countryside and office employees

  • Card sorting

Analysis

  • Persona

  • Scenario

  • Journey map (touchpoint and painpoints)

Testing

  • User test

  • Heuristic test

cropwise syngenta website
cropwise syngenta website
cropwise syngenta website
cropwise syngenta website
cropwise syngenta website
cropwise syngenta website
cropwise syngenta website